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Online Shopping Figures For the UK

Since its infancy the market for online shopping has grown steadily. This is evident especially in the UK where ecommerce is responsible for 20% of retail sales.

Many consumers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, then pick it up in store". This is a fascinating shift in the way people shop that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

It's not a secret that retail sales online have grown significantly in the UK over recent years. According to the 2023 statistics, the B2C market for online shopping is expected to reach almost $120 billion by the end of the year. This growth is due to changing consumer shopping habits and the use of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as consumers increasingly prefer online retailers.

With this in mind, it's important for both omni channel and pureplay retailers to understand what drives shoppers to buy online. We've compiled retail sales figures and stats that are both eye-opening and revealing to help you.

Of all the retail sectors that are available, fashion is the most popular, accounting for 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a larger range of merchandise and the convenience of trying on clothes without leaving the house. Electronics comes in second, with 16% of online sales. This is probably due to the constant need for new devices as well as the desire to stay up-to-date with the most recent technology. Online sales of leisure and hobby products represent 15% of all e-commerce sales.

When asked about the reason they shop online, 57% said it was because of convenience. In addition, 48% of them cited price comparison while 37% said they were looking for discounts or special deals. These results suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad variety of products.

2. Online shopping in the UK

Shopping online is becoming part of the daily routine for many UK customers. Whether it's to buy electronics, groceries or clothes - nearly half of UK residents over the age of 65 have made a purchase on the internet in the last year. Shoppers can select from a wide range of payment options and choose the time and method they'd like their products delivered.

Convenience, price and availability are among the top reasons shoppers shop online. In fact, 57% of shoppers cite convenience as their primary reason for shopping online. Then, 48% cited lower prices as another benefit and 37% noted an increased selection of options as well.

UK consumers are also becoming more environmentally conscious in their online shopping habits. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They may even take action if they think their purchases aren't coming in environmentally friendly packaging.

In addition to reducing their impact on the environment, some customers are also seeking to make their shopping experiences more personal. For instance 35 percent of UK shoppers have bought clothes or footwear from a retailer with their measurements on file. This lets them avoid the return process and obtain what they want faster.

It is interesting to know that UK customers are reported to be more eager than ever before to wait for online orders. This could be because they are more used to the slow delivery times and have a better understanding of the time it takes for an item to be delivered in the mail.

3. Online shopping in the UK by age group

Shopping online is extremely popular in the UK. Accessories and clothing are the most popular purchases followed by groceries and entertainment such as movies and music. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Comparisons of prices and products are also possible when purchasing these items.

It is crucial to understand that online shoppers are diverse, which is best for online grocery shopping makes it essential for ecommerce businesses to understand the demographics their customers are seeking when it comes to purchasing products. Additionally it is crucial to be aware of the amount of time each age group spends shopping online. For example the younger generation is far more likely to shop on mobile devices than any other age group. This is because this age group is very constrained in time and will utilize multiple devices to complete online tasks.

The older generation tends to be more sceptical about their buying habits and less influenced by online advertisements. They are also more likely to go to stores in the high street to see and touch products before making a purchase. However, this doesn't mean that they don't shop online due to the convenience and stress-free nature of online shopping is still attractive to them.

Another interesting aspect to be considered when shopping online is that older people are more likely than younger generations to expect and expect free shipping on all of their purchases. In addition, they tend to drop their carts when they believe that shipping costs are excessive. Moreover, 61% of those over 55 say they'll add more items to their shopping carts in order to get to the free delivery threshold.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. However, women are more likely to make big purchases, such as furniture or electrical appliances, than men. Both groups are more likely to shop for fashion, health and beauty as well as home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were influenced by the response of retailers to the COVID-19 epidemic. 69% of those consumers looked for brands that supported and worked closely with their local community.

Shoes and clothing are among the most requested items for online shopping in the UK. In fact, a whopping 62 percent of female British online shoppers bought these items in the year 2020. However, online sales aren't restricted to the clothing sector with a wide range of other products on sale, like kitchenware, jewellery and sports items.

Shopping online has become increasingly popular to find best deals. Some experts estimate that by 2024 ecommerce sales could account for nearly a third of retail sales.

Some retailers are struggling with the rising popularity of online shopping, whereas others are thriving. Online sales are increasing in fashion, health and wellness gardening, home and garden and consumer electronic.

In the near future the online shopping market for these items is expected to continue to grow. As the number of internet users is growing, it is expected that online shopping will become more popular in the future. As online shopping is becoming more popular, retailers should ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the top European ecommerce markets. The customers are influenced by the ease of shopping, the price and a variety of goods when they shop online. These factors make it an ideal spot for retailers who wish to improve their online presence and offer seamless shopping.

In the COVID-19 pandemic, online sales grew dramatically as consumers chose safer and more convenient options for shopping. This trend has continued post-pandemic, as consumers continue to embrace online shopping as a viable alternative.

Shopping online is a large part of the UK retail economy Some estimates suggest that it will comprise one-third of all retail sales by 2024. This growth is fueled by increasing consumer adoption of ecommerce and advancements in technology.

In the UK 57% of shoppers who shop online cite convenience as the main reason for them to shop online. The 48 percent who say it's easier to find bargains and special offers, and online Shopping the 37% who say that there's a greater selection of products online are closely behind. This contrasts with Europe where a larger percentage of consumers cited lower prices as the primary reason for their decision to shop online.

Consumers are also open to trying new brands and products when they shop online. Online customers are willing to try new products and brands. Half of them are willing to do so when they shop on marketplaces like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29% of online buyers have made use of this method in the last year.

A solid return policy for online purchases for the UK is also a key aspect of ecommerce. A majority of online buyers (59 percent) look up the return policy of the retailer prior to buying online from uk to ireland, and more than half expect retailers to arrange and pay for return shipping.