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online shopping (similar internet site) Figures For the UK

Since its humble beginnings the market for online shopping has continued to grow. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.

Many consumers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, pick up in stores". This is an interesting change in consumer behavior that bricks and mortar stores should take note of.

1. Online retail sales in the UK

There's no doubt that sales on retail websites have grown substantially in the UK over recent years. According to 2023's statistics the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This increase is the result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as customers increasingly turn to online retailers.

With this in mind, it's essential for both pureplay and omni channel retailers to understand what drives customers to purchase online. To help you understand this, we've created an assortment of retail sales figures and stats that are both eye-opening as well as shocking.

Fashion is the most favored retail industry in the UK with 28 percent of all ecommerce sales. This is likely due to a wider selection of products that are available and the convenience of being capable of trying on clothes without having to leave home. Electronics is the second most popular with 16% of all online sales. This is likely due to the constant need for new gadgets and a desire to stay up-to-date with latest technology. Leisure and hobbies are also a favorite purchase online, accounting for 15% of all online sales.

When asked about the factors that drive customers to shop online 57 percent of UK consumers said convenience was the primary driver. This is followed by 48% who cited price comparison, and 37% who said they were seeking special discounts or offers. These findings suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a wide variety of products.

2. Online shopping in the UK

Online shopping is now a regular aspect of life for a lot of UK residents. More than half of UK people aged 65 and older have made a purchase on the internet in the last year. Shoppers can select from a range of payment options and also decide when and how their products delivered.

Convenience, price and availability are among the top reasons consumers shop online. In fact 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. Then, 48% cited lower prices as an additional benefit and 37% noted a wider range of choices as well.

The shopping habits of UK customers are also becoming more environmentally conscious. For example, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They may decide to take action if their purchases are not packaged in a sustainable ecologically friendly way.

In addition to reducing their impact on the environment, some customers are also seeking to make their online shopping experience more personal. For instance, 35 percent of UK consumers have purchased clothing, footwear, or accessories from a retailer who has their size information stored. This allows them to avoid the return process and get what they want quicker.

It is interesting to note that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be due to the fact that UK consumers are more accustomed to the slower delivery time and are aware of the length of time it takes to receive an item in the mail.

3. Online shopping in the UK in accordance with the age group

Online shopping is very popular in the UK. The most popular purchases are clothes and accessories followed by groceries and then media such as music and movies. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are extremely practical for shoppers. It is also simple to compare prices and items online when making these types of purchases.

It is crucial to understand that online shoppers are diverse. This makes it crucial for ecommerce businesses to understand what their target market is looking for when purchasing products. It is also essential to know how much time each group of shoppers spends online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is because the younger generation is time-poor, and will use several devices to complete online tasks.

The older generation tends to be more conservative in their purchasing habits and Online Shopping less influenced by online advertising. They also tend to visit high street stores to look at and feel products before making an purchase. This does not mean they will not buy online. The convenience and ease of shopping online remain very appealing.

Another interesting factor to consider when it is about online shopping is that the older generations are more likely to anticipate and expect free delivery on all of their purchases. In addition they tend to drop their carts if they believe that shipping costs are prohibitive. Furthermore, as many as 61% of those over 55 say that they will add more items to their cart in order to reach a free delivery threshold.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. However women are more likely to make large purchases, like electrical appliances or furniture than men. Both groups are also more likely to purchase fashion, health and beauty, home and garden, and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of those customers looked for brands that supported and collaborated with their local communities.

Shoes and clothing are the most sought-after items for online shopping in the UK. In fact, 62% of female British online shoppers bought these items in the year 2020. However online sales aren't limited to the clothing sector and there are a myriad of other products on sale, like kitchenware, jewellery and sports goods.

Shopping online has become increasingly popular to find best bargains. In fact, some experts predict that ecommerce sales will account for almost 1/3 of all retail sales in 2024.

While some retailers are struggling to keep up with the growth in online sales, others are thriving. In particular the rise of online sales for fashion, health and beauty, home and gardening and consumer electronic.

The trend of purchasing these products online is expected to continue to expand in the coming years. As the number of people who use the internet continues to grow it is expected that online shopping sites with free international shipping shopping will increase in popularity in the near future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and provide a simple and secure checkout process.

5. cheap online shopping sites uk shopping in the UK by region

The UK is a leading European ecommerce market. The customers are influenced by the convenience, affordability and vast selection of products when they shop online. These factors make it a great spot for retailers who wish to invest in their web presence and provide an easy shopping experience.

During the COVID-19 pandemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued following the outbreak as consumers continue to shop online as an alternative.

Online shopping is an important part of UK retail and certain estimates suggest that it will make up three-quarters of retail sales by 2024. This is due to the growing popularity of e-commerce among consumers and advancements in technology.

57% of UK online shoppers say that convenience is the primary reason they shop online. This is followed closely by 48% who say that it is easier to discover special deals and offers as well as 37% who say there's a greater variety of merchandise available online. In Europe the majority of consumers cite the lower cost as a primary factor in their decision to purchase online.

Consumers are also open to trying new brands and products when they shop online. Almost a quarter of online shoppers have purchased products that they have never bought on the high-street before, and half are willing to try new items when purchasing from the marketplaces like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of online shoppers have made use of this method during the last year.

A strong online return policy for the UK is also a key aspect of ecommerce. The majority of online buyers (59%) will check the returns policy of a retailer prior purchasing, and more than half will expect the seller to be responsible for the return and payment shipping.