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Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer clothes at one of the UK's leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside beauty, homeware tech, and much more.

ASOS has 850+ brands in petite, tall and curvaceous ranges. Oh Polly, a favourite of celebrities, has two-piece dresses and body-con sets. Nasty Gal, a cult favourite brand focuses on vintage inspired styles. BooHoo, the fast-fashion giant, offers womenswear at a reasonable price.

ASOS

In 2000, ASOS (which stands for As Seen On Screen) was created with fashionable customers in their 20s in mind. The company initially sought to raise startup funds by selling cheap replicas of clothes worn by celebrities like Sienna Miller and Kate Moss. After a few years, Nick Robertson and Susanne Clare decided to focus on clothing because it would bring the best returns.

The ASOS website offers a wide range of sizes and products, including maternity and plus size clothing accessories, shoes, and stationary. It also features a range of trend guides and #AsSeenOnMe posts to provide inspiration. Customers can also create private boards and add items to their wish lists.

The mobile app of ASOS offers a seamless shopping experience, with saved items being synced and a speedy checkout. Its app also displays stock information, which helps to avoid disappointment when items are not in stock. This is an excellent example of how retailers can use e-commerce to increase customer engagement and increase loyalty.

George at ASDA

Founded in 1989, George is the Asda's grocery fashion label that sells clothes for women, men and children. George offers a selection of clothing that is priced affordably and ethically procured. Customers can shop online, at more than 500 Asda stores, as well as on the George website.

The collection is influenced by the 'quiet luxe' trend and features pieces made of cotton, linen, and silk blends. The collection features slouchy suits as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt, and go up to 77 pounds for complete suits.

ASDA George, a fast fashion retailer, designs new store plans and instructions "generally every six weeks". Visual Retailing's software for retail planning is employed by the company to modernise its planning process and ensure it is future-proof. It can now send visual merchandising designs and briefs at a rate that is unprecedented, efficiency, and simplicity. StyleShoots is a multi-purpose photo machine, removes clothing from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This can help increase the merchandising efficiency and ensure that all of its stores have the identical information.

Debenhams

Debenhams is one of the most storied UK department store chains, has an array of clothing and other products. It offers a wide range of brands, and there are regular discounts and sales. Additionally the company provides various options to help customers find what they're seeking.

The store was founded in London in 1778, initially as a drapers' store. In the following years, it expanded into a major department store chain with a worldwide presence. It is a leading retailer of fashion and is known for its exclusive designer brands and clothing. It has a significant online presence.

While some Debenhams stores have closed due to the COVID-19 pandemic, the company has continued to operate online. Boohoo Group purchased the company's websites and brand Fuel Delivery System Fg0212 for a sum of PS55 million. This transaction demonstrates the growing power shift from retailers who are weighed down by brick and mortar investments to their more nimble online counterparts. This trend is expected continue as sales in physical stores continue to fall.

Topshop

Topshop is an online retailer of fashion. It sells clothes for women and men and accessories. It offers different collections like Collections, Boutique, and Style. The company also offers an option to stylists that recommend clothes based on the user's personality and preferences. This is a great option for fashion-conscious people or beginners.

The company's fortunes have taken a turn towards the downwards and now it appears like the entire Arcadia Group - which includes Dorothy Perkins, Topshop, and Boohoo - could be on the verge of collapse (Yahoo Finance 2012). The company's fortunes took a turn to the negative and it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo may be headed towards collapse (Yahoo Finance, 2012).

Topshop's unique selling point was that it was the closest high-street shopper could be to catwalk fashion. However, this is what killed it. When Asos and Boohoo started offering the same fashions at a lower cost, customers stopped visiting the stores in a flurry.

Missguided

Missguided is a UK fashion site that sells fashionable pieces inspired by celebrity style. Its website is feminine in theme, with white and pink. It also showcases female models and clothes on its website. The site provides free next-day delivery and a student discount for customers.

The site has a wide selection of products and is targeted at 16-34 year olds. The brand is a part of Boohoo which is a fashion retailer that also sells on-trend clothes for the same market. Its website displays large headings and pictures of clothing items. Boohoo also lets users join their newsletter and receive updates about new products.

Nitin Pasi was the founder of the company in the year 2000, describing its aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers across more than 100 countries. Its own fashion clothing brand is developed and Vimeo.Com produced in the United Kingdom. The company also has other brands, such as Pretty Little Thing and Miss Pap.

The business model of the brand is based on maximising profits through selling to young people who are seeking fashionable and modern clothes at affordable prices. This demographic, which consists of those under the age of 30, represents a massive market segment in the world.

Boohoo's employees are offered a range of benefits that include competitive bonus programs and long-term financial security via pension plans. The company is committed to employees' health by providing gyms on site, free healthcare cash plans and mental assistance. The company is known for its commitment towards size inclusivity. It provides detailed size charts for clothing sizes to assist shoppers in finding the right size.

Amazon

As the world's largest online store Amazon's UK branch offers a vast selection of clothing, shoes and accessories. You can also buy food items, household products and tools for DIY. The site also has a variety of international brands and products.

Go to River Island for fashionable pieces inspired by celebrity style and catwalks, Mango for affordable but stylish Spanish clothes, and Lavish Alison for couture inspired designs. These are great for dressing up or down. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are fans of the website's fashions.

John Lewis, a department chain of stores, is a must visit for fashion lovers. Their selection includes a wide range of cosmetics and the latest electricals. They also have a broad range of household goods like unique tea caddies.